LMNTAL KOMBUCHA
LOGO DESIGN AND PACKAGING DESIGN
OBJECTIVE
To develop a bold and modern brand identity for LMNTAL Kombucha by designing a distinctive logo and packaging that captures the product’s natural energy and appeals to a health-conscious, style savvy audience.
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PROCESS
For the LMNTAL Kombucha project, my goal was to develop a bold and modern brand identity that captured the essence of the product: natural, vibrant, and health-focused. I began with in-depth research into the kombucha market, analyzing competitors and identifying visual trends to uncover opportunities for differentiation. I gained a clear understanding of the brand’s values, target audience, and desired tone. From there, I created mood boards and visual explorations centered around themes of vitality, balance, and the elements of nature. The final logo combined abstract organic shapes with modern typography to reflect energy and purity. I developed a bright, refreshing color palette inspired by natural ingredients, and paired it with a
clean, typeface for a contemporary and approachable feel. Packaging designs featured strong shelf presence and flavour specific color variations, all while maintaining a cohesive identity.
MINDFUL MOMENTS
APP DESIGN
OBJECTIVE
To design an accessible mental health app that encourages users to take mindful breaks and track emotional well-being.
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PROCESS
For the Mindful Moments mental health app, I designed a user-friendly and accessible experience using Figma. I began by identifying key user needs, especially around accessibility and ease of use. Based on this, I mapped out core user flows. I then created low-fidelity wireframes to define layout and structure before moving into high-fidelity designs in Figma. Accessibility was a priority throughout the process. I used high color contrast, scalable
text, large touch targets, and screen reader-friendly design elements. Once the designs were complete, I built interactive prototypes in Figma to simulate key user journeys and test transitions. I also used accessibility plugins to validate design choices. The project is now ready for usability testing and development. I prepared a design handoff package with specs, assets, and interactive prototypes to support the next steps.
LEGION BUDDY CHECK COFFEE
WEBSITE DESIGN
OBJECTIVE
Design a responsive landing page for The Legion Buddy Check Coffee to raise awareness, boost donations, and support volunteer recruitment through a clear, engaging user experience.​​
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PROCESS
The project began with research to understand the goals of The Legion Buddy Check Coffee campaign, the needs of its target audience—primarily veterans and supporters—and the limitations of its current digital presence. Based on this, user flows were mapped to prioritize key actions such as learning about the initiative, donating, volunteering, and sharing the campaign. Low-fidelity wireframes were then created in Figma using a mobile-first approach to ensure accessibility and clarity. These wireframes were developed into high-fidelity designs that incorporated the organization’s branding, colors, and typography for a cohesive visual identity. An interactive prototype was built in Figma to simulate the user experience, gather feedback, and guide improvements. The design was refined through iteration, focusing on enhancing usability and increasing engagement.
ALIGN
LOGO DESIGN / BUSINESS CARD
OBJECTIVE
To create a strong and cohesive visual identity for Align by designing a modern, minimalist logo and professional business cards that clearly communicate the brand’s values of clarity, balance, and trust. The goal was to produce high-quality, versatile branding assets suitable for both print and digital use.
PROCESS
For Align, I developed a cohesive brand identity, starting with the creation of a logo and business cards using Adobe Illustrator and Photoshop. I began by exploring the brand’s core values—clarity, balance, and professionalism—and translated these into a clean, modern logo design. Using Illustrator,
I experimented with typography, shapes, and alignment to create a mark that reflects the brand’s name and purpose. Once the logo was finalized, I moved to designing business cards in Photoshop, ensuring visual consistency through colour, type, and layout. The final cards were optimized for both
print and digital formats, maintaining a strong, polished look that reinforces the brand’s identity.
LONDON CURLING CLUB
ADVERTISMENT DESIGN
OBJECTIVE
To modernize the visual presence of the London Curling Club and attract a younger audience by creating dynamic, engaging promotional materials across digital and print platforms.
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PROCESS
For the London Curling Club, I designed a cohesive set of marketing assets aimed at engaging a younger demographic. Using bold visuals and fresh, contemporary typography, I created a large-format billboard, a bus sign, and a series of social media ads. These materials were designed to stand out in public spaces and online feeds, with messaging focused on curling as a fun, social, and accessible sport. The designs balanced the club’s traditional identity with a youthful, energetic tone to help expand its community reach and modern appeal.
VRBO
PHOTOBASHING
OBJECTIVE
To create a whimsical and eye-catching VRBO ad that captures the imagination of potential travellers by showcasing a unique and fantastical vacation rental concept through creative photo manipulation.
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PROCESS
For this VRBO advertisement, I designed a surreal and engaging visual concept by creating a mushroom house using multiple images blended seamlessly in Adobe Photoshop. The goal was to spark curiosity and convey the idea of magical, one-of-a-kind stays available through the platform. I used advanced
compositing techniques, lighting adjustments, and colour grading to create a cohesive and realistic fantasy environment. The final ad balances creativity with a clear promotional message, designed to stand out in both print and digital formats while appealing to adventurous and imaginative travelers.
TRAVEL MAGAZINE
MAGAZINE DESIGN
OBJECTIVE
To design an engaging and visually compelling two-page magazine spread that captures the natural beauty and cultural richness of Ecuador, using a balanced mix of imagery and editorial content.
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PROCESS
For the travel magazine feature Discovering Ecuador’s Charm, I designed a two-page spread entirely in Adobe InDesign. The layout was crafted to draw readers in through vibrant, high-quality imagery paired with well-structured, informative text. I focused on creating visual harmony by integrating
dynamic photo placement with clear typography, allowing the story of Ecuador’s landscapes, culture, and hidden gems to shine. The final design maintained a professional editorial style while emphasizing readability and visual impact, making it suitable for both print and digital publication.
MUDDY PUDDLES
LOGO
OBJECTIVE
To design a playful and memorable logo for Muddy Puddles, a children’s outdoor brand, capturing the spirit of adventure, nature, and fun through vibrant, kid-friendly visuals.
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PROCESS
For the Muddy Puddles brand, I created a custom logo using Adobe Illustrator and Photoshop that reflects the joy and energy of outdoor play for kids. I focused on bright colours, organic shapes, and playful typography to evoke a sense of nature and imagination. Illustrator was used to develop clean, scalable vector elements, while Photoshop helped enhance textures and finalize colour treatments. The result is a cheerful, versatile logo
that appeals to both children and parents, and can be used across packaging, apparel, and digital branding.
THYME & THREAD
WEBSITE DESIGN
OBJECTIVE
To design an elegant, accessible clothing website for Thyme and Thread that reflects the brand’s minimalist aesthetic while ensuring a seamless and inclusive user experience across all devices.
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PROCESS
For Thyme and Thread, I designed a fully responsive e-commerce website using Figma, with a focus on accessibility, usability, and visual harmony. I created a clean and modern interface that aligns with the brand’s refined, nature-inspired identity. Key features included intuitive navigation, product browsing, and a streamlined checkout flow. I incorporated accessibility best practices such as high contrast, clear typography, keyboard navigation, and scalable text. Once the design was complete, I built an interactive prototype to simulate real user interactions and test the full user journey. The final prototype serves as a functional and polished foundation for development, offering both aesthetic appeal and a user-friendly shopping experience.
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BLISS CANDLE
PACKAGING / LOGO
OBJECTIVE
To create a sophisticated and calming visual identity for BLISS, a candle company focused on relaxation and wellness, by designing a custom logo and packaging that reflects the brand’s serene and luxurious tone.
PROCESS
For BLISS, I developed a complete branding concept that included a logo and packaging design, using Adobe Illustrator and Photoshop. The logo features elegant typography and subtle graphic elements that evoke tranquility and warmth. I designed packaging that balances minimalism with premium details—soft colour palettes, clean layouts, and textural elements to reflect the soothing nature of the product. Illustrator was used for precise vector work, while Photoshop helped enhance mockups and bring the final look to life. The result is a cohesive and upscale brand identity that appeals to customers seeking calm and indulgence in their everyday routines.
BEER CAN
BEER CAN DESIGN
OBJECTIVE
To create a unique and eye-catching beer can design by hand-drawing original artwork in Photoshop, blending craftsmanship with contemporary design to stand out on shelves and reflect the personality of the brew.
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PROCESS
The design process began with concept development, where I explored the personality of the beer and the story behind the brand to guide the visual direction. I chose a hand-drawn illustration style to give the can a distinctive, artisanal feel that would stand out in a competitive craft beer market. Using Adobe Photoshop, I sketched and digitally illustrated the artwork directly, layering textures, details, and custom typography to create a cohesive design. I experimented with colour palettes and composition to ensure visual balance and shelf appeal. Once the illustration was complete, I applied it to a mockup to visualize the design in a real-world context and refined it to align with the brand’s tone. The final result is a bold, artistic beer can that merges creativity with brand storytelling.
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"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs